Intellectual master-batter

Today i read in some magazine that "love is a bio chemical process that is triggered off in a small corner of one's brain when it gets the 'right neurochemical impulses'.....". What the f**k !?^$@#!^? Yeah thanks. Next they'll come up with some theory about how love and other emotions can be expressed an an infinite series of partial nth degree retro-harmonic semi - orthogonal functions. What is it with these people.. bored psychologists...morons. Ok so maybe there is some link between specific brain activity and love-like emotions but why trivialize it so much and make it sour. These guys even go to the extent of saying that the love between a mother and her child is because of so and so neural impulse in so and so part of the brain... thats really cool mr.scientists but all i'm saying is that when you know that your 'love' for someone is no more tha some bio-process in some nook of your brain its kinda ...well disappointing. I guess thats because we humans have a much more respectful image of ourselves and our emotions. Its disheartening to know that you are just a biological process that will end someday like all processes. The're no dignity.. nothing special about us. Just a very complicated biological system. period.